Nous sommes d’accord. A chacun sa consécration. Pour certains, c’est de remporter la Coupe du Monde de football. Pour d’autres, ramener le Bouclier de Brennus. Ou devenir la Nouvelle Star. Voire faire partie du jury de ladite Nouvelle Star.
Pour mézigue, ce fut quand M. Martin Kelly himself (co-mentor de Heavenly Recordings, manager de Saint Etienne) m’a demandé par mail interposé de rédiger les notes de pochettes de la réédition de l’UNIQUE album de son groupe de jadis, East Village – une rééditon magnifique (un double CD en forme de vinyle haïku, offrant ledit album et tous les singles du groupe) réalisée par un label japonais, Excellent Records, en 2006. Mais je n’avais jamais publié dans cet espace, ces quelques mots rédigés dans la langue de Shakespeare. LES VOILÀ :
That’s the main difference between life and music. Perfect life doesn’t exist as such. You may disagree but you know I’m right. Fuckin’ right. Meanwhile, if you are lucky enough, you may discover a perfect pop record. One day. Without especially looking for it, neway. Yes, you may disagree but you know I’m so right…
A perfect pop record is not just good songs, that would be too easy. Far too easy. You’ve got the sleeve and inner sleeve, the pictures, the looks and the hooks, the name and the titles. East Village, though. Big Apple and great choruses, silver beats and gold guitars. Cool haircuts and great clothes. It all began with a black and white picture and a gorgeous girl, an ad for supremo fashion designer Katherine Hamnett I first saw in an issue of i-D magazine the year before, 1992 it was. The band decided to use it as a sleeve. As THE sleeve. With gold letters. Shine and bright, as the future looked like when I first listened to “Silver Train”, a song The Stones would have died to write. A song that The Primals would have killed to write (yeap, they come quite close with “Movin’ On Up”, but it wasn’t THAT special). Timeless verses, friendly voices. Great melodies. They recorded these songs in 1990, they released them three years later. Today, you can tell it wasn’t important. Cos’ it’s timeless music. Yes. As simple as that.
It was the east coast and the west coast, the british beat and the old european flair all mixed together. A Godard movie with a fantastic soundtrack. A dream come true. So true that they decided there wouldn’t be another Lp. Cos’ East Village vanished. Well, nearly. The last song was titled “Everybody knows”. And everybody should have known indeed… So you’ve got a second chance now. Don’t miss it. Maybe this record will change your life. As it changed mine, more than ten years ago. I only decided to become a music journalist and not a bass player cos’ my hairdresser didn’t want to cut my hair like the Kelly brothers… Fuck. It’s too late for nostalgia. But remember. Forever now. They were four. They were fab. They were East Village.
From Paris, with love
Heavenly Recordings, a label to love